Write a review
Evaluations will be activated after verification.

The fields marked with the asterisk * are mandatory.
Clicking on "Save" I accept the processing of my personal data in accordance with the Privacy statement of SCOOTER CENTER GmbH.

 
 
Item successfully added.

Book -Lambretta concessionaires the complete story 1951 to 1971- Stuart Owen - A4, 180 pages, 310 pictures, English

3332513
Book -Lambretta concessionaires the complete story 1951 to 1971- Stuart Owen - A4, 180 pages, 310 pictures, English
Book -Lambretta concessionaires the complete story 1951 to 1971- Stuart Owen - A4, 180 pages, 310 pictures, English
Book -Lambretta concessionaires the complete story 1951 to 1971- Stuart Owen - A4, 180 pages, 310 pictures, English
Book -Lambretta concessionaires the complete story 1951 to 1971- Stuart Owen - A4, 180 pages, 310 pictures, English
Book -Lambretta concessionaires the complete story 1951 to 1971- Stuart Owen - A4, 180 pages, 310 pictures, English

Description


In 1947 Ferdinando Innocenti introduced the Lambretta motor scooter to the Italian nation. With its economical engine and affordable price it soon to become a huge success as travel across the country’s cities and towns was revolutionised. By 1949 it had landed on British soil, albeit to a rather mixed reception. Despite several attempts to persuade the British public, they just couldn’t warm to the Lambretta like they did with the motorcycle. Undaunted by its failure to take off, a father and son lead business still believed the Lambretta had a future. They took a risk by buying several hundred machines while at the same time securing the concession in to Britain and they never looked back.

Formed in 1951, Lambretta Concessionaires set about mobilising the British population with their humble product. Through clever marketing and exemplary after-sales care the nation fell in love with the Lambretta. By the end of the decade it had become the biggest selling two-wheeled vehicle the country had ever seen.

During the 1960s the company continued to lead the way within the industry, despite people’s attitudes changing towards the motor car as the desired choice of travel. Still continuing to buck the falling sales trend as a new decade approached it was cruelly taken away from them as the Lambretta unexpectedly ceased production. Over a twenty year period Lambretta Concessionaires undoubtedly changed the lives of the British public for the better. This is their story.

Paperback, A4 Format, 180 pages, 310 Colour and Black & White Illustrations.
 
€21.99 *

incl. VAT plus shipping costs

Available immediately (delivery time 1-3 working days*)
P For this item you get fidelity point/s
Customers alternatively searched for
Buch | Zeitschrift | Zeitung | Heft | Book | Manual | Catalogue | Livre | Libro |
In 1947 Ferdinando Innocenti introduced the Lambretta motor scooter to the Italian nation. With...Continue reading

Fits the following vehicles


Recently viewed items