Vespa and Piaggio: the success story of the world's most popular scooter

Small, nimble and often painted in candy colours: Anyone who sees a Vespa on the streets recognizes it immediately. Since 1945, the cult two-wheeler has been riding around the world in a triumphal procession that continues unabated to this day.

The iconic Vespa design was more of a pragmatic nature: practical, economical and affordable, the motorcycle should also be maneuverable, just the thing on the potholed post-war roads. The first Vespa 98, with 3.2 hp, reached just 60 km/h - and rode at top speed into the hearts of its fans.

Davide Mazzanti has documented the entire history of the Italian cult brand in an incomparable illustrated book. From the first prototype to the present day, all Vespa scooters and models have been captured in fascinating photographs, many of them especially for this book. A must for every Vespa fan!

  • Manufacturer-authorized brand history of the Vespa from 1945 to 2018.
  • All Vespa models brought together, including the Vespa Ape, Vespa Primavera and Vespa GTS 250
  • Never seen Vespa pictures! Numerous photos, some taken exclusively and only in this volume.
  • Many unique documents from the Piaggio factory archives

Small but mighty: How the Vespa conquered the streets of the world

It is said that the father of the Classic Vespa, Corradino D'Ascanio, had little use for motorcycles. They were too impractical, too dirty. That's why he created the Vespa, a scooter that protected its rider from dirt and splashes with a wide sheet metal front. His Vespa prototype also had no exposed chains. To this day, the characteristic face of the retro Vespa is world-famous and beloved by collectors and riders alike. Climb on and experience the great Vespa love with this book!

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